Sunday, June 17, 2012

Red Bull Racing and Nissan to Collaborate on Engineering, Tech?Maybe Even Road Cars

Almost 18 months ago, Infiniti cut a check to plaster its logo on Red Bull Racing‘s world-championship Formula 1 cars. Easily written off as an advertising effort best characterized by MBA-speak such as “synergistic” and “visitivity,” there’s far more depth to the Infiniti-RBR tie-up than just decals, says Andreas Sigl, the Infiniti marketing exec charged [...]

Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/wbPrRAx4Al8/

Barnes Sadler Johnny Andrew Sauter Kenneth William Schrader Bradley Reed Sorenson Anthony Wayne Stewart Martin Lee Truex Jr Brian Lee Vickers

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