2013 Opel Adam: Like a Person, But It?s a Car

Opel, GM’s German subsidiary, needs good news right now. More than two years after a failed sales bid to supplier Magna, the R�sselsheim-based brand still hasn’t gained sufficient traction. A key model in Opel’s turnaround strategy is now launched, and it?s called Adam. Like you?d call a person, except this person is a car. Adam [...]

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