Fiat?s New ?Immigrants? Ad Finally Positions the Brand Properly [Video]

“Really?” Olivier Francois asked quizzically, wearing the expression of someone who just took a shot of cough medicine. It was April 2011, and we had just asked the global CEO of the Fiat brand about negative responses to the Jennifer Lopez ad.�”Oh my god, no! It’s a huge success!” he said. It wasn’t. Read full [...]

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