Mahindra Pickup Failure Shows Difficulty of Launching New Brands in the U.S.

Earlier this week, Indian automaker Mahindra & Mahindra finally, officially, threw in the towel on bringing a pickup truck to the U.S. No one who had followed the storm in a teacup had any reaction that didn’t start with “Duh.” Launching a new brand in the U.S.?with a new product?is incredibly difficult. Even Fiat, one [...]

Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/Iq8465JuZqk/

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